Growing your business on the Abacus Alliance
Epsilon Abacus is the custodian of the Abacus Alliance. We are focused on helping you use Alliance to improve your marketing effectiveness, deliver a greater return on your marketing investment and grow your business.
Joining the Abacus Alliance gives you access to a unique source of purchasing data. A source built from tens of millions transactions representing over £20 billion of spend. This allows you to:
Grow your sales – by reaching people sharing the same purchasing habits and lifestyle traits as your best customers but have yet to buy from you
Grow your profitability – by retaining your best customers, persuading lapsed customers to buy again and encouraging enquiries to become actively spending customers
Make better decisions – by gaining unique actionable insights to improve your marketing
We can help you adopt a new approach to your prospecting activity by using people’s spending habits to inform and drive your targeting.