The value of being part of the Abacus Alliance

Growing your business on the Abacus Alliance

Epsilon Abacus is the custodian of the Abacus Alliance. We are focused on helping you use Alliance to improve your marketing effectiveness, deliver a greater return on your marketing investment and grow your business.

Joining the Abacus Alliance gives you access to a unique source of purchasing data. A source built from tens of millions transactions representing over £20 billion of spend. This allows you to:

  • Grow your sales – by reaching people sharing the same purchasing habits and lifestyle traits as your best customers but have yet to buy from you

  • Grow your profitability – by retaining your best customers, persuading lapsed customers to buy again and encouraging enquiries to become actively spending customers

  • Make better decisions – by gaining unique actionable insights to improve your marketing

We can help you adopt a new approach to your prospecting activity by using people’s spending habits to inform and drive your targeting.

How the Abacus Alliance Helps You

The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment and grow your business.
Epslon Abacus

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