Recruiting new customers is fundamental to any business. The Abacus Alliance allows you to:
Find new audiences that buy the products that you offer- but not currently from you
Target prospects who look like your best customers
Reach proven direct mail responders at an acceptable return on investment
It’s a known that past purchase behaviour – what people have actually bought – is the best indicator of future buying decisions. At the heart of the Abacus Alliance are tens of millions of consumer transactions, allowing you to identify your right audience – at scale – that will deliver to your acceptable performance criteria.
