It’s a known that past purchase behaviour – what people have actually bought – is the best indicator of future buying decisions. At the heart of the Abacus Alliance are tens of millions of consumer transactions, allowing you to identify your right audience – at scale – that will deliver to your acceptable performance criteria.
Find out how to grow your profitability
We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.