The more you know about your customers, the better decisions you can make about them – when to contact them; what offers are relevant for them, who can you mail profitably.
Adding additional insight to your existing customer database by appending Abacus Alliance data allows you to improve the sophistication of your targeting and audience segmentation.
Enhancing your customer insight provides a more comprehensive picture of their buying behaviour across the Alliance. Rather than relying on a traditional Recency, Frequency and Monetary Value (RFM), you can develop more sophisticated promotion strategies. You can find your most responsive buyers – and enquirers – across your whole database and identify the most profitable to target.
This allows you to:
The Abacus Alliance provides you with a wealth of insight to support key marketing decisions, including: