Using the power of the Abacus Alliance you can create more profitable strategies and validate key business decisions.

Better Segmentation

The more you know about your customers, the better decisions you can make about them – when to contact them; what offers are relevant for them, who can you mail profitably.

Adding additional insight to your existing customer database by appending Abacus Alliance data allows you to improve the sophistication of your targeting and audience segmentation.

Enhancing your customer insight provides a more comprehensive picture of their buying behaviour across the Alliance. Rather than relying on a traditional Recency, Frequency and Monetary Value (RFM), you can develop more sophisticated promotion strategies. You can find your most responsive buyers – and enquirers – across your whole database and identify the most profitable to target.

This allows you to:

• enhance your segmentation strategies
• drive additional value by identifying cross-sell and product mix extension opportunities
• use variables for analysis such as share of wallet

Derive actionable marketing intelligence:

The Abacus Alliance provides you with a wealth of insight to support key marketing decisions, including:

• Identifying opportunities for new product lines that will appeal to your buyers
• Optimising your circulation plan, adjust timing of promotional offers and determine allocation of marketing resources
• Identifying which periods offer the highest potential to increase market share by targeting promotions to your customers and prospects
• Assessing and reacting to customer buying behaviour and loyalty
• Understanding how recruitment channel, order value and seasonality influences your customers’ purchasing habits
• Driving store traffic by identifying and targeting the best opportunities within a catchment or drive time area