I’m sure all of us can reflect on 2020 as being one of the most erratic we’ve experienced in a long time. So many unknown factors that brands had to[...]
On 18th June 2020, Andy Mulcahy, Strategy and Insight Director at IMRG, was joined by our Head of Analytics, Michele Masnaghetti to discuss Black[...]
Since the start of the pandemic in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in[...]
Making an Emotional Connection
Consumers are looking for a value proposition that reflects the holistic nature of each brand with elements such as[...]
Today’s modern marketer is focused on an omni-channel strategy. Several brands have reached a plateau with their online marketing channels and are[...]
Increasingly e-commerce businesses are considering catalogue marketing to drive sales. However, a key consideration is to identify the right time to[...]
To say direct mail is having a resurgence would be to deny its steady existence as a vital channel for many retail businesses since the mail order boom[...]
