Ben Collier

About Ben Collier

Ben and his team are responsible for recruiting and on-boarding new members to the Abacus Alliance, a comprehensive GDPR-compliant repository of B2C retail transactional data.  Ben helps multi-channel retailers and pure-play eCommerce businesses realise the value of printed catalogues whilst gaining powerful insight on their customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive offline recruitment and retention campaigns to complement an omni-channel strategy.

Recent Posts

Six signs you are ready to invest in Direct Mail

Increasingly e-commerce businesses are considering catalogue marketing to drive sales. However, a key consideration is to identify the right time to[...]

Direct Mail - Don’t call it a resurgence

To say direct mail is having a resurgence would be to deny its steady existence as a vital channel for many retail businesses since the mail order boom[...]