About Epsilon Marketing

Recent Posts

How can Retailers Plan for Black Friday and beyond

On 18th June 2020, Andy Mulcahy, Strategy and Insight Director at IMRG, was joined by our Head of Analytics, Michele Masnaghetti to discuss Black[...]

How can Retailers succeed this holiday season and beyond

Since the start of the pandemic in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in[...]

Treating loyalty as an outcome, not just a program

Making an Emotional Connection


Consumers are looking for a value proposition that reflects the holistic nature of each brand with elements such as[...]

Print isn’t dead, It’s dead sexy

Today’s modern marketer is focused on an omni-channel strategy. Several brands have reached a plateau with their online marketing channels and are[...]