Why your next campaign should go offline

I’m sure all of us can reflect on 2020 as being one of the most erratic we’ve experienced in a long time. So many unknown factors that brands had to[...]

How can Retailers Plan for Black Friday and beyond

On 18th June 2020, Andy Mulcahy, Strategy and Insight Director at IMRG, was joined by our Head of Analytics, Michele Masnaghetti to discuss Black[...]

How can Retailers succeed this holiday season and beyond

Since the start of the pandemic in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in[...]