Why your next campaign should go offline

I’m sure all of us can reflect on 2020 as being one of the most erratic we’ve experienced in a long time. So many unknown factors that brands had to[...]

How can Retailers Plan for Black Friday and beyond

On 18th June 2020, Andy Mulcahy, Strategy and Insight Director at IMRG, was joined by our Head of Analytics, Michele Masnaghetti to discuss Black[...]

How can Retailers succeed this holiday season and beyond

Since the start of the pandemic in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in[...]

Treating loyalty as an outcome, not just a program

Making an Emotional Connection


Consumers are looking for a value proposition that reflects the holistic nature of each brand with elements such as[...]

Print isn’t dead, It’s dead sexy

Today’s modern marketer is focused on an omni-channel strategy. Several brands have reached a plateau with their online marketing channels and are[...]

Six signs you are ready to invest in Direct Mail

Increasingly e-commerce businesses are considering catalogue marketing to drive sales. However, a key consideration is to identify the right time to[...]

Direct Mail - Don’t call it a resurgence

To say direct mail is having a resurgence would be to deny its steady existence as a vital channel for many retail businesses since the mail order boom[...]