Generic MC

The Direct Mail Masterclass is designed for marketing professionals in growing eCommerce businesses looking to use the direct mail channel to drive online sales and renew customer engagement. 

2019 Masterclass Dates & Venues:

30th January 2019 - London
9am - 1pm with lunch & networking
7th February 2019 - Leeds
9am - 1pm with lunch & networking

The Charlotte Hotel
15-17 Charlotte Street
London W1T 1RJ

With Royal Mail MarketReach presenting


TLG Building
Whitehall Road
Leeds LS12 5XX

Held in conjunction with Go Direct Marketing


There is limited availability at both venues so early booking is essential.  Please only register if you are certain you can attend at the venue and date shown above.  We operate a waitlist for unsuccessful bookers so it's important that we can offer seats to other marketers as they become available.

What you will Learn:

  • How and why direct mail performs as a channel
  • Comparison: digital campaign vs direct Mail campaign
  • What's involved in designing and implementing a direct mail campaign
  • Why data source and selection is vital to direct mail campaign success
  • Measuring return on investment

There will also be a panel discussion with marketers that have embraced direct mail to drive their online sales where you will hear their key learnings and impacts on their businesses.

Previous Masterclass Attendees have included...

This Works  logo-bloom-and-wild
 Biscuiteers  SPOKE

Posh Totty