It operates on the principle that ‘the whole is greater than the sum of its parts’. Individual multi-channel retailers contribute their customer and transactional histories. This breadth of data – from multiple companies – coupled with the depth of transactional information is aggregated, creating a unique, comprehensive view of consumers’ buying behaviour.
Members of the Abacus Alliance use this resource to drive acquisition and retention strategies. Additionally, the insight it offers enables them to make better business decisions.