Through the Abacus Alliance you can access the information you need to deliver effective campaigns. However, developing an appropriate catalogue strategy requires you to address a wealth of important areas.
Epsilon Abacus, along with our partners, can guide you through the necessary steps in developing your catalogue strategy.
We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.