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As a business, This Works e-commerce platform is the key channel for direct to consumer sales for the natural beauty brand. However, direct mail has enabled it to tell its brand story more effectively and deliver its most valuable customers.
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We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.