We launched the Abacus Alliance in 1998, introducing the cooperative transactional database concept into the UK. In 2007 Abacus was acquired by global marketing innovator Epsilon, becoming part of its Marketing Services data arm. Epsilon also includes Conversant, a leader in personalized digital insights and advertising, and CJ Affiliate, one of the world’s largest affiliate marketing networks.
Epsilon is part of Publicis Groupe, the third largest communications group in the world, and leader in marketing, communication and digital business transformation. Publicis offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications, media services with Publicis Media, digital business transformation with Publicis Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
We can help you recruit customers more profitably by matching your most valued customers from our Alliance database and return a database of prospects who fit their criteria.
Dylan heads up the commercial side, covering client services and new business. With over 20 years’ experience in new business and account management, he has had senior roles in marketing services and agency businesses. Previously he was Head of Commercial at The Specialist Works and spent 9 years at Transactis, setting up and running its client services team.
Head of Analytics
Michele heads up the Analytics Team, helping clients realise the value of the Alliance data, through insight, to drive better retention, cross-sell and reactivation strategies. An MS in Marketing Analytics, he has worked for Epsilon in the US & UK. Previously he spent 2 years providing analytic support to Fortune 500 companies in banking, insurance and pharmaceuticals.
Strategic Development Director
Jim manages the development and launch of new products and solutions. With over 20 years’ data industry analytics experience, he has managed modelling and analytics teams in Epsilon for both its Abacus and Email Marketing divisions. Before joining Epsilon, he spent five years with Acxiom, delivering analytics solutions for the Telecoms and Utilities sectors.