Wentworth Wooden Puzzles Case Study



Traditionally basing its segmentation strategy around Recency, Frequency and Monetary Value, Wentworth Wooden Puzzles wanted to adopt a more sophisticated approach.

This case study explores how by appending transactional information to its database it could mail deeper into its customer file and develop a more effective strategy around its enquires and lapsed buyers. 

Fill in the form and download your free copy today.

Download the Wentworth case study now