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In 2021 we saw a progressive relaxation of the restrictive measures put in place during the Covid-19 pandemic. How did this “return to normality” affect consumer behaviour? In an effort to help Fashion and Home Interiors brands understand possible changes and benchmark their performance to that of their peers, we have updated our Home Shopping Trends “Black Friday” analysis to cover the November – December 2021 period.
Download the trends here:
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We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.
